Dr. Fang Jia
Chinese Etiquette and Confucianism

Jia Fang (Flora) is Associate Professor in College of Management, Shenzhen University. She got PhD in marketing from City University of Hong Kong in 2014. She has taught many courses, including Introduction of Marketing, Sales Management, Marketing Management, Strategic Management, Etiquette, etc. As a team member of the national first-class undergraduate course and the national golden course "etiquette in the world", she has rich etiquette related teaching experience. Her main research interests include marketing strategy, corporate social responsibility, institutional theory, marketing channel management, etc. She has published many papers in SSCI journals such as Journal of Business Research, Industrial Marketing Management and Asia Pacific Journal of Marketing and Logistics. She has presided two projects of National Natural Science Foundation of China.